SEO Link Reclamation: How to Reclaim Lost Links and GrowYour Website’s Authority

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In the constantly changing sphere of SEO, the creation and continual development of a healthy backlink profile is essential for the website. Essentially, backlinks are crucial for the optimisation of SERP position, as well as for increasing a site’s authority, getting traffic from direct links, and link juice. 

However, after some time, most of your backlinks either vanished or turned into broken links, which leads to the loss of good link juice. This is where SEO link reclamation comes into the picture, as you will see shortly. Link reclamation is the process of discovering the dead or lost links through which websites are linked and then working towards getting them restored. 

What is SEO link reclamation?

Link reclamation is a technique used in SEO with the aim of evaluating, repairing, and regaining lost or non-existing links directed to the website. It may have happened that some of these links are no longer accessible due to site closure, page deletion, or a non-existent link. Link reclamation is a process of recovering such valuable backlinks to get the link juice and traffic back.

Identifying which links have gone, evaluating their relevance, and then working out how to rectify a broken backlink or obtaining a mention that could then link to your site is the crux of link reclamation. It is possible to check it with the help of link reclamation software, such as Ahrefs Site Explorer and Google Search Console, to define lost or broken links.

How to Reclaim Lost Links: Step-by-Step Process

It’s not just a matter of clicking a button to reconstruct the lost connection; it takes some planning. Here’s a step-by-step guide on how to reclaim lost backlinks:

Identify Lost or Broken Links

The first step towards the recovery of lost links is the identification of the lost links. There are several methods and tools you can use to uncover broken backlinks, such as:

  • Google Search Console: This is a tool from Google that provides you with information on broken links and your backlink index. It has rich reports about crawl errors, such as 404 errors, which means that some of the pages are no longer available.

  • Ahrefs Site Explorer: Ahrefs is one of the paid SEO tools that would allow you to study your backlink profile, find out the lost backlinks, and even monitor the health of the links. You are able to identify dead links and analyse referring sites.

  • Link Reclamation Tools: Link reclamation can be done manually or with the help of various digital tools that are available in the digital market. These tools can assist you in a search for broken links, missed backlinks, or simple mentions of your site without links. This is not all; some of the tools also provide tips on how to correct these links. Use powerful tools such as Majestic or Ahrefs to analyze your backlink profile,

Assess the Value of Lost Links

Electronic commerce companies should evaluate the impact of losing links that can be crucial to their survival.

When you have realised that some of the backlinks are also broken or lost, the value of such links should then be determined. When it comes to using lost links, not all of them should be recovered for use in upcoming campaigns. This means concentrating on the backlinks from sites that are considered authoritative or links that have the potential to bring traffic to your site. When choosing links to work on, it is important to pay particular focus to the links that could yield the highest link equity and referral traffic.

For instance, if a link has, for instance, a broken link used to lead to a page of the website that gets many referrals, then such a link should be recovered. In the other case, if the lost link points to a low-quality page is inadvisable to attempt the regain the link.

Fix Broken Backlinks

After recognising the numerous 404 errors and the other links, the next step is how to solve them. There are a few different ways to fix broken backlinks:

  • Set up a 301 Redirect: When a page has been removed or relocated, you can specify that a 301 sort result to the matching page is done. This will allow any link equity, as well as traffic linked with the broken link, to be redirected to the new page.

  • Recreate the Content: If the link is valuable, then the page can be recreated, and one should contact the other site holder for updating of the link.

Reach Out to the Site Owners

After you have recognised the problematic links that have gone lost or damaged and made all the necessary changes, it is high time to inform the website owners. When approaching the parents, always ensure that you are civil and formal, as a result, displaying the needed respect. Let them know that there is a broken link, and instead, offer them the correct page on your website or the updated URL. They will tell you whether they are in a position to update the link or not. This particular step is important in order to reclaim the links that might have been lost when restructuring linking.

Reclaim Unlinked Mentions

A case of an unlinked mention is when your website or brand is mentioned on some other website and there is no link provided. These unlinked mentions can be great for link reclamation. Although the messages do not contain direct links to your site or social profiles, they can be a great way to get more links. 

By posting more of your material on other sites, webmasters and bloggers will see it and may come to your site and follow your social accounts. By using a tool, such as Ahrefs Site Explorer or Google Alerts, you can track references to your brand and then contact the site’s owners to ask them to convert the reference into a link.

Managing unlinked mentions improves your backlink profile, even as you await new backlinks. Also, it contributes to the enhancement of link equity and traffic from sites that are already discussing the brand.

Why Choose Guest Posting Solution for Link Reclamation?

Guest Posting Solution orient themselves in guest blogging, link reclamation, and overall content marketing. Our team of SEO specialists is aware of the peculiarities of SEO link reclamation. If necessary, we will help you find lost or broken backlinks and fix such issues as 404 errors or reclaim links from important and popular web resources.

As such, what distinguishes us from other institutions is a solutionist or holistic outlook. This approach focuses not only on obtaining backlinks but also on recovering lost ones and resolving internal broken link issues. The methods in this article consistently help businesses reclaim lost backlink profiles, gain link equity, and enhance their search engine rankings.

Conclusion

Link reclamation is one of the activities that must be implemented for any SEO campaign. When it comes to finding and fixing lost backlinks, broken links or unlinked mentions, you can enhance your website’s domain authority user experience and potentially increase the number of visitors from the particular websites that were linked to the website in question. 

If you use the right tools and have a proper plan, you will be able to keep your website rather firm in terms of the positions in search engine rankings and steadily develop your link equity.