There isn’t any universal list of sites for link building. But some sites with particular traits definitely become better link prospects than others.

Here are the most important characteristics of sites for SEO link building. If a site has a major chunk of these qualities, it is the best link building option:

  • High domain authority
  • More traffic flow
  • High trust flow
  • Healthy link profile
  • SSL certified
  • Niche relevance
  • Higher social engagement
  • High quality content
  • Frequent updates
  • No history of penalties